WSC 2025 | Barriers to the adoption of potassium-enriched salt to reduce the risk of stroke

I think that some of the key barriers are currently low awareness, like I mentioned before. Not many people know of this product or innovation called potassium-enriched salt. We’ve got really good, strong scientific evidence for it, lowering blood pressure as well as lowering the risk of stroke, cardiovascular events, as well as premature deaths. But people just don’t know about this product. This product is widely available, sold in over 50 countries worldwide, just that no one knows about it. So low awareness is one of the barriers. The second barrier is price. Potassium-enriched salt is a little bit more expensive than your regular salt. But regular salt is so cheap and so it’s hard to beat the price of regular salt. So we’re trying to improve the availability as well as affordability of it to overcome the price barrier for some people. It’s also a barrier in terms of price for the food industry who use salt on a large scale and so if we can lower the price then the food industry and food manufacturers are more willing to make the switch in their packaged food products.

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